Kitsch is a beauty brand founded by Cassandra Thurswell in 2010, known for its innovative and sustainable hair care and accessories. The company offers a wide range of products, including hair ties, satin pillowcases, and heatless curlers, all designed to elevate everyday beauty routines. Kitsch emphasizes eco-friendly practices and is committed to providing vegan and cruelty-free products. With a strong focus on customer satisfaction, the brand has grown to be a global beauty powerhouse, available in over 20,000 retail locations worldwide.